One-week Delivery Achieved, Market Opportunity Seized - A case of WEKIS and Amazon merchant partnership
Abstract
The client officially started its operation in Amazon platform in 2016. So far it covers countries in Europe, America, Asia, etc, product categories include home storage and outdoor products category, aiming to retail products made in China to the world online. In the face of the uncertainty of the world economy and the fierce competition, how to put the selected products online in time is a very critical factor. In the cooperation with WEKIS, the goods delivery time is compressed to one week under the premise of right quality and quantity, so as to achieve a quick market share capture.
Note: This article is based on a telephone interview between WEKIS and a client on October 25, 2022, and the specific company name is not published to protect privacy.
The Challenge of Being an Amazon Merchant
The competition for Amazon merchants is now fiercer than ever. During the epidemic, the vast majority of brands have realized the importance of selling online and being participate on e-commerce platforms. Amazon, the world's largest e-commerce platform, becomes priority. Marketplace Pulse data shows that Amazon has 9.8 million registered sellers, including 1.9 million active sellers.
"At this stage, we are in the process of store expansion, other aspects of the past few years spent a lot of time and methods to figure out, all the problems have countermeasures. The biggest problem is still in the product, to constantly develop new products to cater to the market." The manager of purchasing &product development department said to. As early as 2016, they have been stationed on Amazon platform, focusing on developing cross-border e-commerce retail. To ensure that the scale of business in the e-commerce platform would not shrink, the client has done optimization work in content, creativity, operation and public advertising to avoid losing market share to competitors. As well as through several years of experience, there are systems and policies in place to address all aspects of logistics, localization and after-sales service, but the product, however, remains the most important and variable of all issues.
Product Selection is the Key to Amazon Operations
Amazon's attributes as a B2C e-commerce platform requires Amazon merchants to closely monitor the demand for their products, because of the uncertainty about the economy, consumers are more likely to choose lower-priced products. "We decide the products based on the data analysis, the selection requirements are broadly to avoid seasonal goods, skin contact products and food, liquids, etc." According to the data to predict product demand, focus on supply chain optimization to avoid the bad situation like sold out and out of stock, because this not only affects the short-term sales revenue, but also affects the product ranking, it subsequently requires more to recover.
Product is the core of Amazon, and the supply chain is the key. Sellers need to find the right quality products, this is the first guarantee, otherwise it is difficult to become " hot items ", and when the product performance well in the market, the biggest threat is out of stock, so if there is an advantage in supply chain will help a lot to the later growth. The brackets that WEKIS cooperated with in the early cooperation stage, currently being promoted in various stores of our customers and burst.
Shipping Speed and Quality are the Guarantee
At present, the delivery time for furniture hardware in the same industry is generally about one month, they tend to let reduce the delivery time; WEKIS business department and production department after getting this demand, considering the current production equipment and production management situation, and effective cooperation within the company, can completely compress the delivery time to within a week.WEKIS is also doing overseas trade for a long time, and is familiar with the policies and requirements of each market country, especially for quality control, WEKIS has strict system and quality inspection procedures, which saves communication and time cost.
"In terms of choosing suppliers, I personally really care about the how the suppliers manage from order taking, order making, warehousing and after sales." The manager of Purchasing &Product Development Department said, "WEKIS has been handled it very well over the past few years, and any problem is dealt within a timely manner. The products purchased from WEKIS continue to maintain stable quality is our strong backing to the overseas market, it is a very pleasant cooperation and a win-win situation."
Conclusion
In the increasingly knowing-each-other, they and WEKIS have reached a tacit agreement on the next step of in-depth cooperation. WEKIS' strong and experienced R&D capabilities give them confidence to jointly develop more new products, increase the speed of new product releases, and take Made in China to the world in a new stage.